Planning: Our Audiences Demographics & Psychographics

Demographics:

• Age & Gender:
  • Primary Audience: 14-22 years old, with a likely skew towards female viewers. This age range aligns with the teenage protagonist and the themes of high school romance and emotional discovery.
  • Secondary Audience: 23-30 years old, who might still connect with the nostalgia of teenage emotions and the song's musical style.
  • Gender: While the protagonist is female, the themes of jealousy and relationship struggles are universal, appealing to both male and female audiences.
• Income Level:
  • Likely mid to lower-middle income, as the focus is on emotional experiences rather than material wealth. This demographic often consumes music and visual content through streaming platforms and social media.
• Education:
  • High school and college students, or those recently graduated. The themes of coming-of-age and relationship struggles resonate strongly with this group.
• Geographic Location:
  • Global appeal, particularly in regions with access to streaming services and social media platforms. The song's popularity suggests a broad, international audience. Urban and suburban areas are likely to have a higher concentration of this demographic.

Psychographics:

• Values & Aspirations:
  • Seeking emotional connection and authenticity in music and media.
  • Value self-expression and exploring their own identity.
  • Aspire to find meaningful relationships and navigate the complexities of love.
  • Value freedom of expression.
• Interests & Hobbies:
  • Music consumption (indie, alternative, pop-psychedelic).
  • Social media engagement (Instagram, TikTok, YouTube).
  • Visual arts and aesthetics (photography, film, fashion).
  • Attending social gatherings and events.
  • Enjoying visually driven content with strong narratives.
• Social Influences:
  • Influenced by social media trends and online communities.
  • Peer groups and social circles play a significant role in shaping their tastes.
  • Influenced by popular culture and music trends.
  • Influenced by online trends related to mental health awarness.
• Challenges & Concerns:
  • Navigating the complexities of relationships and social interactions.
  • Dealing with feelings of insecurity, jealousy, and heartbreak.
  • Struggling with self-esteem and identity formation.
  • Experiencing anxiety and emotional stress related to academic or social pressures.
  • Concerned with mental health.
  • Concerned with fitting in.