Final Portfolio: Social Media Page (Audience Engagement)

To build anticipation and foster engagement around our artist and music video, we heavily utilized Instagram Stories. Our strategy was a gradual reveal, starting with 'Coming Soon' reels that teased the project and sparked initial curiosity. We then offered glimpses behind the scenes (BTS) to give our audience a taste of the production process and connect with them on a more personal level. This led into the release of three distinct teasers, each strategically designed to reveal a little more and further fuel excitement. By the time we launched our grid posts and the final 'Music Video Out Now' announcement, we had successfully built a significant buzz. The comments section was alive with people expressing their excitement and curiosity, and we saw a fantastic increase in our page reach, demonstrating the power of a well-structured Instagram Stories campaign in engaging our audience