Research: Representation in MVs

Artists often use music videos as a platform to showcase diverse groups of people, identities, and social issues, even if these representations aren't explicitly mentioned in the song's lyrics. Whether it's reflecting on gender, race, sexuality, class, or historical events, music videos have the power to amplify voices and bring attention to different aspects of society. In this blog post, I'll explore the various types of representation that can appear in music videos, and how these visual elements contribute to broader cultural conversations


1. Representation of Women - Run the World (Girls) by Beyonce

In this empowering anthem, Beyoncé showcases women as strong, independent, and in control. The video uses striking visuals, such as fierce dancing, military-inspired outfits, and scenes of women leading a revolution, challenging traditional gender roles and celebrating female strength and unity.


2. Represenation of LGBTQ+ community - Montero (Call me by Your Name) by Lil Nas X

The music video boldly embraces LGBTQ+ themes, celebrating self-acceptance and challenging societal norms. It features powerful imagery, breaking barriers around sexuality and gender. The video is both a celebration of queer identity and a statement about embracing one's true self without apology, making it an impactful anthem for LGBTQ+ representation in music



3. Representation of People of Color - All the stars by Kendrick Lamar & SZA

This music video beautifully celebrates and embraces African culture, making it a powerful representation of people of color. As part of the Black Panther soundtrack, the visuals incorporate stunning African-inspired imagery, blending traditional elements with futuristic effects. The video is well-paced, and the vibrant color schemes and symbolic compositions elevate the song’s themes of identity, empowerment, and unity. It’s a celebration of black excellence, blending culture, art, and social commentary seamlessly.


4. Representation of History - This is America by Childish Gambino


 The video delves into America's complex history of racial tension, gun violence, and systemic oppression. Its layered imagery references historical events, cultural moments, and societal issues, inviting viewers to reflect on the interplay between entertainment and social justice. The choreography and cinematography are meticulously crafted, making it both a visual spectacle and a historical commentary


5. Representation of Class - Common People by Pulp



The video critiques class divides, exploring themes of privilege and the romanticization of working-class struggles. Its visuals juxtapose the gritty realities of working-class life with the glamorized perceptions held by outsiders. The narrative highlights the disparity between different social classes, emphasizing the lived experiences of ordinary people while challenging the superficial lens through which their struggles are often viewed

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